Vodacom Subscribers Takes a Hit, Data Users Swell During Lockdown

Vodacom - South Africa's biggest mobile phone operator - announced on Thursday that its customer base was down by 9.9%, mainly driven by reduced...

Latest Posts

MultiChoice CEO Calvo Mawela’s Pay Up 3% to R11 million

MultiChoice chief executive Calvo Mawela’s total remuneration was $649 000 (R11.3 million) in 2020, up by 3% compared with last year's R10.6 million, according...

How we tracked the eating habits of snakes in Africa with the help of a Facebook group

by Bryan Maritz and Robin Maritz Snakes are a diverse lineage of reptiles that are found on every continent except Antarctica. Despite differences in appearance,...

National Treasury seeks much more bite for SARS on Criminal Tax Offenses

The new Draft Tax Administration Laws Amendment Bill (“TALAB”), released on 31 July 2020, proposes a law change that will effectively lower the threshold...

An established mature lifestyle village for anyone who wants to move to the coast

When considering investing in a home, factors such as safety, health and proximity to amenities are priority concerns. And, while these are influential factors...

Can Samsung usher in a new era for TV viewing in SA?

by Gugu Lourie

TURKEY, Antalya: A combination of increased demand for smart television sets and inadequate broadband bandwidth speed has opened up opportunities for content providers. As a result Samsung Electronics SA is developing a strategy around content to enable South Africans to enjoy the benefits of modern television.

This development is likely to usher in a new era for television in the country, where increasing numbers of viewers are ditching their old-fashioned cathode ray tube (CRT) television sets for slim, high-definition (HD) liquid crystal display (LCD) and plasma display units.

The boom in sales of digital and HD TV sets, which are becoming more affordable, raises expectations of an acceleration of video-on-demand content on TV sets.

Samsung is partnering with South African content producers to deliver video-on-demand for the ordinary viewer. Not
surprisingly, various players in this industry are already positioning themselves to benefit from this development.

Samsung has partnered with eNCA to provide viewers with easy access to Africa’s latest news, and is working with SuperSport to offer sports highlights, live scores and player information across Africa.

From April, the global TV manufacturer will also provide customers with a one month’s free movie content from VIDI,
which gives Smart TV viewers in South Africa on-demand access to the latest Hollywood blockbusters and popular TV
series. Samsung will also team up with the streaming app Simfy to provide unlimited access to a world of music.

Furthermore, this year Samsung’s Smart TVs, including the premium SUHD line-up, will be powered by Tizen, an open-source platform that supports web standards for App TV development. Most importantly, it ensures that consumers will have access to a much broader range of Smart TV content and services.

Commenting on the development, Samsung Electronics SA’s deputy managing director Matthew Thackrah says: “It’s really about us positioning ourselves as a market leader from an innovation perspective. So, we know we have the technological prowess. We know we have the best-designed TV sets. We know we have the best-performing TV sets. It’s about how do we get the content onto them.”

Samsung wants its Smart TV sets to be more appealing to consumers by ensuring that they have high-quality content to allow viewers to enjoy the use of their equipment.

“We position ourselves to be a leader, when a consumer thinks of a smart TV they think of Samsung, and there is only
one way to do that and that’s through good content. And that’s really our drive,” explains Thackrah.

The intention is to make sure that the consumers are aware that they are “buying a TV with additional content availability”, says Thackrah.

As part of this strategy to ensure that Smart TV sets provide the best possible viewing experience to viewers, Samsung has also partnered with Vox Telecom. This partnership aims to make internet TV affordable.

Every Samsung Smart TV purchased via participating retailers comes with one terabyte of data from Vox Telecom, which
is valid for a year and “is unthrottled, unshaped, premium-grade ADSL”.

Netflix, the US-based global company that provides a subscription service for watching TV episodes and movies is
planning to come to SA in the next two years.

One wonders whether Samsung will seek a partnership with Netflix. “That would be our intention, but you never commit to something like that,” says Thackrah. “But our intention would be to partner with good content partners. We want to make sure that our content is always relevant and is in demand.”

One thing is certain – Smart TV is dictating a new era for television and Samsung is likely to face competition from
its rivals such as Sony and LG, which could also come up with their own content strategies for the South African market.

Lourie attended the Samsung Africa Forum Conference in Turkey as a guest of Samsung.
This article is also published in Finweek

Latest Posts

MultiChoice CEO Calvo Mawela’s Pay Up 3% to R11 million

MultiChoice chief executive Calvo Mawela’s total remuneration was $649 000 (R11.3 million) in 2020, up by 3% compared with last year's R10.6 million, according...

How we tracked the eating habits of snakes in Africa with the help of a Facebook group

by Bryan Maritz and Robin Maritz Snakes are a diverse lineage of reptiles that are found on every continent except Antarctica. Despite differences in appearance,...

National Treasury seeks much more bite for SARS on Criminal Tax Offenses

The new Draft Tax Administration Laws Amendment Bill (“TALAB”), released on 31 July 2020, proposes a law change that will effectively lower the threshold...

An established mature lifestyle village for anyone who wants to move to the coast

When considering investing in a home, factors such as safety, health and proximity to amenities are priority concerns. And, while these are influential factors...

Don't Miss

MTN Launches all-new MTN Arena Mobile Gaming Platform

MTN today launched another offering for avid gamers. Enter, MTN Arena, through which MTN is bringing the world of competitive gaming to the casual...

South Africa’s SMEs Must Leverage Cloud to Transform their Businesses

by George Thabit Ayad Thomas Cloud services are critical for SMEs in the current environment, but they require experienced advisory and a comprehensive offering. The COVID-19...

MTN Nigeria Adds 6.8-m New Subscribers, 3.8-m Data Users

MTN Nigeria is attracting more customers as it prioritises upgrading its network capacity to accommodate growth in traffic while continuing to expand 4G network...

Best and Worst Insurance Companies: Report Released 2020

2020 has without a doubt been the strangest year due to the COVID-19 pandemic and all the social and economic issues that come with...

Side Hustling: Making ends meet in 2020

Many South Africans are suffering with some kind of financial stress in 2020. Employees have lost their jobs; company owners have lost their businesses...

Stay in touch

To be updated with all the latest news, offers and special announcements.