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Billionaires, icons and movie stars – why geek is now chic

“The rise of the geek has been prolific, driven by the mainstream rise of tech and the acute relevance of previously niche skills”

By Gary Newe

We’ve seen the unstoppable rise of the geek over the past few years. From popular culture to big business, the geeks have inherited the Earth. They’re the billionaires, the modern day rock stars, and their many achievements have resulted in a significant change to their status in popular society. They are now often championed, given the limelight or even imitated – geek is now chic! So let’s take some time out to look at how the geek – and our perception of the geek – has evolved.

The Geek Revolution

Before the dawn of the Information Age, being an IT expert was associated with social ineptitude, a stereotype amplified by films such as ‘Revenge of the Nerds’. Although this negative stigma has not quite been completely reversed, the rise of the geek has been prolific, driven by the mainstream rise of tech and the acute relevance of previously niche skills.

Whether consumers or enterprises, society relies heavily on certain technologies, making IT experts and their knowledge indispensable. Employment of ‘Genius’ assistants in Apple stores show the change in status and dependence of society on the geek, as customers compete for the attention of who can fix their gadgets. The behaviour of geek idols such as Mark Zuckerberg and Bill Gates also helped make geeks cool, by having the audacity to drop out of (a Harvard) education to follow their dreams.

The Omnipresent Geek

Popular culture too is now exploring the techie as an unorthodox hero. This is perhaps most evident on the screen, demonstrated recently through television shows such as ‘The Big Bang Theory’ and ‘The IT Crowd’, which explicitly focus their stories around stereotypical geeks. ‘The Social Network’ saw an entire film made about the rise of the IT genius. Characters are by no means portrayed with model good looks and bulging muscles, but the idea that the geek can ‘win’ is becoming more prevalent.

In fashion, thick-rimmed, non-prescriptive glasses have become popular as an optional accessory rather than an optical necessity, and have been embraced by stars and schoolchildren alike. T-shirts emblazoned with the words ‘NERD’ or ‘GEEK’ are hugely successful; it seems the implication of intellect, whether genuine or ironic, is now considered fashionable.

Geek Power

If society has progressed through the Iron Age and the Industrial Age, we are undoubtedly in the Tech Age. IT geeks have done amazing things with their inventions and innovations: Sir Tim Berners-Lee revolutionised global society by giving life to the World Wide Web; the inventions of Steve Jobs and Apple are omnipresent and envelop popular society and business; Mark Zuckerberg has helped shape a generation through social media – just try to escape social networks today!

Despite geeks hitting the headlines for all the right reasons, there remains a significant gap between the level of demand for staff with specialist knowledge and the number of prospective employees who possess it. A number of recent high-profile hacking scandals show that IT experts have the potential to mould the business landscape in a variety of ways and have catapulted the cyber-security skills shortage to the top of the national agenda. These achievements have not gone unnoticed by businesses or the governments, who have increased IT spending budgets and launched recruitment drives.

The success of tech companies and individuals has seen expert knowledge come to be associated with entrepreneurial flair, with the stories of innovators like Zuckerberg carrying the geek into the unchartered realms of, dare we say it, coolness.

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