By Staff Writer
MTN has scooped the much-sought after Total Telecom Best Brand Award in recognition of the popular MTN Sky “Win a Plane” competition.
The fiercely contested Total Telecom Best Brand Award is conferred to companies that have elevated their brand awareness in the past 12 months and demonstrated a positive impact on market share, valuation and bottom line.
MTN was recognised for its first-to-market MTN “Win a Plane” competition where MTN subscribers stood a chance to win a four-seater Sling aeroplane, or its cash equivalent of R1.7 million.
The MTN Sky “Win a Plane” Competition had a positive impact on product uptake and increased MTN’s market share during its tenure.
MTN saw subscriber numbers increasing by 5.7% and recorded 1.4 million net additions for the quarter ended 30 September 2014. MTN attributed this performance to an aggressive marketing campaign that was underlined by attractive voice and data offers.