By Gugu Lourie
Naspers announced on Monday that OLX – the world’s leading classifieds platform focused on emerging markets, both mobile and online – has reached 240 million active users worldwide and garnered 34m visits per day on average, a growth of 33% year on year.
The company said globally about 54% of traffic comes from mobile and, in some markets, it is more than 80%.
OLX operates globally and is present in more than 40 countries.
“We stepped up focus on 40 classifieds markets globally, all showing good user and listings growth,” Naspers said on Monday.
The South African-based conglomereate also concluded various agreements with Schibsted ASA Media Group, Telenor Holdings ASA and Singapore Press Holdings Limited, covering classifieds assets in Latin America, Southeast Asia and Eastern Europe.
“This should improve both our service to consumers and the outlook of our classifieds platforms in these regions,” said Naspers.
BoxOffice continues to grow
Competition from international online players with global reach, such as Netflix, Amazon and Google, is increasing.
Naspers said MultiChoice is investing in its online offering, expanding its delivery platforms and improving products and services.
It added that the DStv Explora (personal video recorder) is a significant differentiator and became internet-connected in November 2014.
“Our “TV everywhere” strategy gained traction with the launch of DStv Now. Connected services allow customers access to a greater selection of entertainment on their tablet or smartphone – anywhere, anytime,” the company said. “Home movie rentals were made available to all DStv customers through BoxOffice, the video-on-demand service, which is now available in 11 African countries. Average monthly rentals tally around 600 000.”
The focus on producing home-grown content tailored to specific audience preferences was given a boost in Nigeria and Kenya, with new local studios stimulating local productions. The company said in South Africa over R2 billion was spent on local sport and content.