MTN MoMo Launches Additional Services To Help SA During Challenging Times

MTN’s Mobile Money solution, MoMo, has launched some new functionalities aimed at assisting South Africans during challenging economic times. These include the new food...

Latest Posts

SA’s Digital Heritage: Keeping Us Globally Relevant

South Africa’s heritage is not just physical. It is intimately part of the digital world. Digital connectively can enhance the value of that heritage,...

How is Huawei Powering Digital Inclusion with Technology in Africa?

Huawei believes that no one should be left behind in the digital world, so the Chinese telecoms giant developed TECH4ALL. TECH4ALL is a long-term, digital...

Uber Eats Releases South Africa’s Most Loved Traditional Orders

The term local is lekker always rings true in a country as diverse as South Africa, where one is always guaranteed a taste extravaganza....

2021 BMW M3 Competition Sedan and M4 Competition Coupe Revealed

BMW has finally revealed its new M3 and M4 Coupe models that are likely to launch locally towards the middle of 2021. South Africans are...

McDonald’s fights conspiracy theories

 

Ujuh Reporter

An advert spotted online titled; Know Our Food, plus the visible PR campaign in the news media reveals that McDonald’s is on a serious mission to deflect negative perceptions about the quality of its products.


Fast Food giant McDonald’s seems to be feeling the pressure from a growing movement of people who are having a go at the quality of its food. The global giant is running a counter campaign titled Know Our Food.

The situation denotes the power possessed by the Ordinary Joe who is armed with web connectivity. And there is a remarkable rise of the healthy food movement which is said to affecting the bottom line of fast food traders. McDonald’s has indeed come under pressure recently with earnings collapsing by 13% in 2014. There is a new CEO in place, Steve Easterbrook, who is promising revival.

Alongside other junk food servers, the American firm has come under attack from all sorts of angles. These attacks vary from scientifically credible condemnation of the negative health effects of McDonald’s food to the most ludicrous conspiracy theories. Examples include the viralised claim that a consumer was served a rat by Kentucky Fried Chicken (KFC). The claim had done serious damage before KFC deployed considerable resources to debunk the myth spread by one man. The 25 years old Californian, Devorise Dixon, launched the attack via Facebook.

An advert spotted online titled; Know Our Food, plus the visible PR campaign in the news media reveals that McDonald’s is on a serious mission to deflect negative perceptions about the quality of its products.

 

A click through the McDonald’s advert yields a page titled www.knowourfood.co.za/za/know-our-food.html/1282. The page is intelligently titled in missing the McDonald’s name and thus portraying an element of independence and objectivity.

The page content is styled in Q&A form and addresses a number of theories which have gone viral. These include the theory of the pink slime which is said to be used to produce some of McDonald’s food.

The page is introduced via the following extract: “We’ve heard just about every rumour out there and so have you. So, we’re taking you behind the scenes to see exactly where your McDonald’s comes from and how it’s made.”

Here follows some of the Q&A extracts from the page:

Q: Is it true that your potato supplier provides genetically modified potatoes?

A: The potatoes farmed for our products are not genetically modified. McCain Foods is our global french fry supplier and since 1999 McCain has had a policy of not using genetically modified potatoes in any of their products, including those used to make the McDonald’s fries.

Q: Are McDonald’s Fries made from powder?

A: Well, the answer is simple: not at all.  At McDonald’s SA, we guarantee that all of our fries are only made from real, locally sourced potatoes of the very highest quality. The potatoes farmed for our products are in no way genetically modified, and we make sure that all the potatoes we use to make our fries meet local regulations.

Q: Is McDonald’s South Africa Halaal?

A: Yes. We do not use any pork products in our South African restaurants. At McDonald’s South Africa, all our meats are 100% Halaal certified, and are sourced only from internationally accredited and trusted suppliers. All the suppliers and ingredients used in McDonald’s products are certified by the Muslim Judicial Council Halaal Trust (MJCHT) and are fully halaal. In addition, McDonald’s ensures that its products are received and distributed from halaal certified central distribution centres that are also certified by the MJCHT.

Q: How can you serve ungraded meat? You said that the ground beef is made of different cuts so it cannot be graded? Isn’t that illegal?

A: You can rest assured that McDonald’s hamburger patties contain only 100% pure beef and we only work with experienced and reputable suppliers, who adhere to our high quality assurance and food safety standards. Our beef patty is made from a mixture of cuts from different grades of meat typical of any other patty process. In fact, McDonald’s food safety and quality standards are among the highest in the industry and have been used by government agencies as models for their own regulations.

Q: Does McDonald’s use pink slime in their products?

A: “Pink Slime” has not been used in our chicken sandwiches or any McDonald’s products.

Q: Why don’t you have Halaal or Kosher meat available?

A: At McDonald’s South Africa, all our meat is 100% Halaal certified, and are sourced only from Halaal certified suppliers. All our suppliers and ingredients used in our McDonald’s menu are certified by the Muslim Judicial Council Halaal Trust (MJCHT) and are fully Halaal. In addition, McDonald’s distribution centres are also certified by the MJCHT. We, unfortunately, do not meet Kosher requirements.

Q: Are the burgers really made out of 100% beef?

A: Our burgers are made with 100% pure ground beef!  We use meat cut from the shoulder, chuck, brisket, rib eye, loin and round. We don’t use any fillers or additives, just a dash of salt and pepper.

Q: Are cow eyes included in the 100% beef claim?

A: The parts of the cow that we use are from the shoulder, chuck, brisket, rib eye, loin and round. Eyes are not allowed for consumption within the food chain. Ground beef must contain only fresh, boneless beef with no other ingredients or additives.

Latest Posts

SA’s Digital Heritage: Keeping Us Globally Relevant

South Africa’s heritage is not just physical. It is intimately part of the digital world. Digital connectively can enhance the value of that heritage,...

How is Huawei Powering Digital Inclusion with Technology in Africa?

Huawei believes that no one should be left behind in the digital world, so the Chinese telecoms giant developed TECH4ALL. TECH4ALL is a long-term, digital...

Uber Eats Releases South Africa’s Most Loved Traditional Orders

The term local is lekker always rings true in a country as diverse as South Africa, where one is always guaranteed a taste extravaganza....

2021 BMW M3 Competition Sedan and M4 Competition Coupe Revealed

BMW has finally revealed its new M3 and M4 Coupe models that are likely to launch locally towards the middle of 2021. South Africans are...

Don't Miss

Avon Disrupts the Norms to Create Addictive, Rebellious & Fierce “Far Away Rebel & Diva”

Avon breaks all the rules with Far Away Rebel & Diva. The new launch is the next step in the glamorous bold journey of...

Investec Says Union Must Seek Answers For Phantom Shares from Cell C

Investec has told the Information Communication Technology Union (ICTU) to direct its questions about the Believe Phantom Option Share Scheme for Cell C workers to the...

Union Asks If Blue Label Telecoms Is Using Cell C as a ‘Piggy Bank’

The Information Communication Technology Union (ICTU) wants Blue Label Telecoms to explain how the JSE-listed company can zero rate its stake in Cell C...

Workers at Cell C Want Investec to Explain ‘Sudden Devaluing’ of their Share Scheme

The Information Communication Technology Union (ICTU) has asked Investec to explain the ‘devaluing’ of the "Believe Phantom Option Shares Scheme (Believe Share Scheme)" awarded to Cell...

Spotify’s Discover Weekly Playlists Now Sponsored by Telkom South Africa

Global streaming service Spotify is announcing Telkom South Africa as the first local sponsor of the Discover Weekly playlists for South African users. These sponsorship...

Stay in touch

To be updated with all the latest news, offers and special announcements.