Checkers Rewards Programme Has Attracted Over 4.7 Million Customers

Checkers, Africa’s largest supermarket group in November 2019 introduced its new rewards programme, called Checkers Xtra Savings. The programme was to compete with Pick...

Latest Posts

MTN Takes Interim Measures To Preserve Liquidity of MTN Zakhele Futhi

The liquidity of MTN Zakhele Futhi has been impacted by MTN’s decision not to declare a dividend in its financial results for the six...

Spring Into Action This Spring – 6 Steps To Buying The Perfect Home

Spring is one of the best seasons to buy a home. The weather is warming and the positive shift in weather is prompting people...

Lawyer Belinda Mapongwana Appointed as Chairperson of MTN Zakhele Futhi

MTN Zakhele Futhi, the black economic empowerment scheme of MTN Group, has tapped lawyer Belinda Mapongwana as its chairperson. Mapongwana will replace Sindisiwe Mabaso-Koyana, who...

Avon Commemorates International Peace Day With a Premier Film on Domestic Violence

Global beauty and cosmetics company Avon will be joining the global community in commemorating International Peace Day on September 21, and the company will...

Samsung opens a massive flagship store at the Mall of Africa

Samsung Electronics has announced the opening of its flagship Brand Store at the Mall of Africa in Waterfall City, Midrand. By Staff Writer

This flagship store functions as a premium outlet for the company to deliver the latest Samsung mobile products, audio-visual solutions and high-tech home appliances, all in a single location.

Michelle Potgieter, director: corporate marketing and communications at Samsung Electronics South Africa, expects that consumers will know they are in for a unique treat when they see the giant tablet wall in the store window.

Comprised of 28 tablets; the screens are integrated in such a way as to play either multiple images or a large single picture. The tablet wall will also offer interactive capabilities in the near future.

Samsung flagship Brand Store
Samsung flagship Brand Store at the Mall of Africa in Waterfall City, Midrand.

“The plan is for this wall to run a live Twitter feed, uploading customers’ comments directly onto the tablet wall. This is just the first exciting difference between this shop and other Samsung stores. As soon as consumers walk into the store they will immediately be able to note the different colour variations that give it a premium trendy look and feel,” she says.

Perhaps most exciting of all,  are the store’s multiple ‘experiential zones’, where products will not only be on display, but consumers will be able to obtain a more hands-on understanding of these products, as well as their integration capabilities. These zones will be complemented by product experts, who will be available to offer advice and answer questions.

Samsung flagship Brand Store at the Mall of Africa in Waterfall City, Midrand.
Samsung flagship Brand Store at the Mall of Africa in Waterfall City, Midrand.

“The most notable product zone will be our 4D Virtual Reality (VR) area, where customers can try out Samsung’s Gear VR solution, by sitting in modified chairs that actually moves in conjunction with the content being viewed. Part of the comprehensive set of Samsung’s latest products includes the new 360 Cassette air-conditioning unit. This has only just arrived in the retail channel and will be available in this store,” said Potgieter.

Samsung flagship Brand Store at the Mall of Africa in Waterfall City, Midrand.
Samsung flagship Brand Store at the Mall of Africa in Waterfall City, Midrand.

The service centre within the store is designed to assist clients with software upgrades and even certain hardware repairs, such as screen replacement.

The idea is that customers can walk in and drop their phone off at the service centre, before spending some time shopping. They can then return later to pick up a newly repaired device.

Latest Posts

MTN Takes Interim Measures To Preserve Liquidity of MTN Zakhele Futhi

The liquidity of MTN Zakhele Futhi has been impacted by MTN’s decision not to declare a dividend in its financial results for the six...

Spring Into Action This Spring – 6 Steps To Buying The Perfect Home

Spring is one of the best seasons to buy a home. The weather is warming and the positive shift in weather is prompting people...

Lawyer Belinda Mapongwana Appointed as Chairperson of MTN Zakhele Futhi

MTN Zakhele Futhi, the black economic empowerment scheme of MTN Group, has tapped lawyer Belinda Mapongwana as its chairperson. Mapongwana will replace Sindisiwe Mabaso-Koyana, who...

Avon Commemorates International Peace Day With a Premier Film on Domestic Violence

Global beauty and cosmetics company Avon will be joining the global community in commemorating International Peace Day on September 21, and the company will...

Don't Miss

Telkom Taps Ex-MTN Executive and Openserve Boss as Board Members

Telkom has announced the appointment of new board members after the retirement of independent non-executive directors Santie Botha and Khanyisile Kweyama. Botha and Kweyama will...

Vodacom Zero-Rates New COVID Alert SA App

This past week, the national Department of Health (DoH) launched a COVID Alert SA App – in partnership with Discovery - to strengthen the...

Judi Bola Online: A Complete Guide on Sports Betting

Games or sports have always been a relaxing and entertaining activity for all of us. There are different kinds of outdoor and indoor games...

Vodacom Joins SADC’s TCIB Instant Payments Scheme

Vodacom Group and the SADC Banking Association have signed a memorandum of understanding that will allow the Vodacom Group to join the South African...

New York-Based DCG Buys Naspers-Backed Luno

Luno, one of the largest crypto exchanges in Africa, has been bought by New York-based Digital Currency Group (DCG). Luno is backed by Naspers and...

Stay in touch

To be updated with all the latest news, offers and special announcements.