Pick n Pay introduces Augmented Reality app for its Super Animals campaign

Pick n Pay is launching its next big giveaway campaign that could be even better than the much-loved Stikeez, which had South Africans gripped in a collectors’ frenzy last year.

For every R150 spent at any Pick n Pay, you will get a free pack of four collectible Super Animal cards that can be scanned, using Pick n Pay’s free downloadable app, to bring the animal on the card to life.

There are 108 cards to collect in nine categories: Fastest, Toughest, Deadliest, Smartest, Fiercest, Weirdest, Sneakiest, Loudest and Showiest. Each card has a barcode that can be read by a Sound Card Reader, available at Pick n Pay for R50. When swiped through this device, the sound of the animal depicted is brought to life.

Pick n Pay has also launched its own Super Animals app as a free download for Android and iPhones.

The app is a Super Animals collecting companion which uses Augmented Reality to bring the cards to life. Use it to track your collection, learn fun facts and download achievements.  The app will provide hours of fun and excitement to budding collectors and animal enthusiasts alike, with so much waiting to be discovered.

The Super Animals app features innovative Augmented Reality (AR), the use of a camera to seamlessly blend virtual digital elements into our reality. Each of the collectible Super Animals cards can be scanned using the app, to bring an AR avatar to life – the avatar can also be tapped to produce the animal’s call as well as browse through some interesting facts about the animal.

But look out for the Big Five (African Elephant, African Buffalo, African Lion, African Leopard, and Black Rhinoceros) cards which offer an extra treat. For cards featuring these animals, the Augmented Reality is infused with animation. They each have an AR avatar that is animated, interactive and ready join you in adorable selfies.


The Super Animals app
The Super Animals app features innovative Augmented Reality. (Photo by Pick n Pay)

“We are really excited about the app. It is built by a Cape Town-based company called Sea Monster and we think it is better than anything of its type that we have seen in the world. Kids will be absolutely blown away when they scan the Big Five in this app,” said Pick n Pay customer and trade txecutive John Bradshaw.

As you scan your Super Animal collectible cards with the app, you can add the cards to your virtual collector’s album and unlock exciting activities and achievement badges. You can revisit already collected Super Animals to hear their calls or read their facts. The achievement badges unlock for various actions, such as unlocking one of the Big Five, or having all the animals in a specific category. When this happens, you can scan the category page with your device to see the animals in a fun and interactive scene. The dioramas are different for each category.

There is also a collector’s album, filled with fun trivia and plenty of activities, that sells at Pick n Pay for R20. Pick n Pay will donate R1 from every album sold to support five partner environmental organisations: SANParks, the SPCA, Hoedspruit Endangered Species Centre, SANCCOB and the Endangered Wildlife Trust.

“By partnering with these organisations we hope to highlight the great work they do day in and day out to make sure that our children and grandchildren can enjoy the incredible natural beauty we have been given here in South Africa,” said Bradshaw.

“Everyone – from investors to our own kids – has been asking us what comes after Stikeez. We think we have found something fun and collectible that our customers and their families will really enjoy,” said Bradshaw.

The campaign starts in Pick n Pays around the country on 11 July and will run until 4 September or the animal cards run out, whichever is first. And if this is anything like Stikeez, it could be sooner than that! Look out for the special swap sessions that will be held at Pick n Pay Hypers around the country.


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