Microsoft ‘store-in-store’ launched in South Africa

Incredible Connection and Microsoft South Africa have entered an agreement that will see the Sandton City outlet of the technology retail company feature a Microsoft ‘store-in-store’, a first in Africa, providing consumers with even more product offerings for the digital age. By Staff Writer

“This concept has worked incredibly well in other international markets and we are excited by the opportunities that this initiative affords both companies in giving South African technology enthusiasts a full experience, when it comes to all things digital,” says Stefan Marnewick, CEO of Incredible Connection.

The Microsoft store at the Incredible Connection Sandton City outlet officially opened on 23 November 2016.


Marnewick adds: “Some people have questioned the relevance of having brick and mortar retail stores in this connected world, but the reality is that South Africans still rely heavily on experiencing products first-hand, especially high-end technology ones, before making a purchasing decision. By partnering with Microsoft, we are able to take the retail experience to a different level, embracing a variety of retail innovations and presenting it to our customers in an engaging way.”

At the recent Microsoft Creator’s Update launch, it has become clear that the company is embracing a new generation of creativity with a range of products and solutions designed for digital natives.

“The world today is all about creating, sharing, and experiencing products and solutions in 3D and mixed reality. This relationship with Incredible Connection enables us to demonstrate to people how our solutions and online services enables them to connect faster to those they care about,” says Colin Baumgart Consumer Channels Group Director, Microsoft South Africa.

Image source: Windows Blog



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