MINI South Africa’s first local edition of the MINI Clubman, called the Modern African Gentlemen edition, made its stylish debut at a gala event in Johannesburg on Thursday, 27 June.
It is the result of an exhaustive and comprehensive campaign to determine: “What is a modern African gentleman?”
MINI South Africa then teamed up with artist Baba Tjeko, musician Langa Mavuso, and award-winning film and commercials director Tebogo Malope to help it interpret these findings into designs that could be applied to a special edition of the MINI Clubman for South Africa.
Only 20 units of the MINI Clubman Modern African Gentlemen edition – 10 MINI Cooper and 10 MINI Cooper S – will be made available.
Thilosh Moodally, Head of MINI South Africa, explains: “At MINI South Africa we see the MINI Clubman as ‘The Gentleman for confidence and style for every occasion.”
When the MINI brand was realigned in 2015, the opportunity was taken to expand the MINI brand to beyond car topics such as urban fashion, living and design.
The MINI Clubman Modern African Gentlemen edition, too, takes MINI’s design aspirations beyond the car and directly to creative minds.