GoDaddy has acquired South Africa’s popular social content startup Over for an undisclosed amount.

Over app helps businesses create the photos and videos they need for social media.

The company claims to have more than 1 million active users of its own, who are using it to create more than 150,000 projects every day.

The US-based company’s app is available in 120 countries with offices n Cape Town and London.

Over has grown from humble beginnings in 2012 as a simple “text over photos” app for sharing goals and inspirational quotes, into a multifaceted tool for businesses and individuals, used around the world. The product has evolved, but the vision is the same: to inspire the world to create.

“As part of GoDaddy, we’ll continue to offer and develop the Over app, while also expanding our capability to serve entrepreneurs everywhere with the impactful creative tools they need to succeed online,” Over CEO and cofounder Matt Winn said.

He added that Over will help bolster GoDaddy’s focus on enabling entrepreneurs and small businesses to look great everywhere online that matters via Websites + Marketing.

“Putting their website builder together with our best-in-class social content creator on the largest platform for entrepreneurs is an incredible combination.”


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