Pick n Pay announced on Wednesday that it has completed the integration of Bottles – the on-demand delivery app – as the on-demand service of Pick n Pay Online. The retailer said this allows customers to get their online grocery and liquor order delivered within as little as 60 minutes. This offering adds to the retailer’s two other successful services – an online scheduled delivery service, and Click n Collect.
The retailer further said that the app will soon be integrated with Pick n Pay’s Smart Shopper loyalty programme. “By early next year, on-demand customers will earn Smart Shopper points and qualify for personalised discounts, immediate Smart Price savings, and free data rewards (if they have linked their PnP Mobile SIM card to their Smart Shopper account),” the company said.
With Bottles founding members Enrico Ferigolli and Vincent Viviers, key managers and staff moving across to Pick n Pay Online, the online division will leverage Bottles’ agility and innovation to further scale Pick n Pay Online, said the retailer.
Customers can now shop over 30,000 products via Pick n Pay’s online shop and over 8,000 products on the Bottles app. Together, PnP Online will now service 22 cities, across six provinces, from over 130 locations across South Africa.
Bottles is a South African success story of two friends who managed to grow their business by nearly 800% during lockdown when pivoting from liquor on-demand deliveries to same-day grocery deliveries with Pick n Pay. This move saw them boost the app’s download to over 700,000 and be rated the highest grocery and liquor on-demand app by users in South Africa.
With Bottles’ integration into Pick n Pay now complete, customers can expect a wider range of products on the app, extended delivery hours, and no service fee – customers will now only pay the delivery fee of R35.