Streaming giant Netflix is looking at ways to curb password sharing for both business and security reasons.
The Verge reported that a new feature prevents people who are not authorized to use the account from accessing it.
A Netflix spokesperson told The Verge, “This test is designed to help ensure that people using Netflix accounts are authorized to do so.”
If Netflix detects that someone is trying to use the account without being an account owner, they’ll be asked to verify later or verify being an account owner through an email code or text code.
If someone is unable to verify account ownership within a certain timeframe, they won’t be able to stream any Netflix content. Instead, they’ll be asked to make their own account. While this may not prevent all password sharing — hypothetically, an account owner could send their friend the code as it comes through — the idea is that it will prevent some password sharing.
The test, which isn’t specific to any one country for any specific length of time, is also being rolled out to try to better security measures around account protection. If there’s a malicious attempt to use an account for which someone may have gained a password through fraudulent methods, they won’t be able to access the account.
Netflix launched a new feature called “Downloads For You”, which will automatically download recommended shows or movies to your mobile device based on your tastes. The feature is being rolled out globally starting today and soon will start testing on iOS.
Three years ago, Netflix introduced Smart Downloads so you can find the next episode of your favourite show – even when you’re on the go.
Now, we want to make discovering your next new favourite series or film quick and easy whether you’re connected or not, said Patrick Flemming, Netflix’s director of product innovation.
“Today, we’re launching Downloads For You, a new feature that automatically downloads recommended shows or movies to your mobile device based on your tastes. Whether you’re a comedy fan stuck on a long car ride or a rom-com lover without internet, we do the work so there is always something new waiting to entertain and delight you,” said Flemming.