bp
BP Station South Africa

You can now buy wine at BP petrol stations after the retailer was granted a liquor licence. The retailer today launched a wine to-go offer through the Pick n Pay Express forecourt convenience store at BP Radiokop, north of Johannesburg.

“In line with bp’s new strategy to ‘adapt to and grow its convenience and mobility business,’
our primary objective is fully to leverage innovation to unlock new value for our customers,” said Belinda Petersen, bpSA head of convenience.

“Our strategic partnerships with South Africa’s leading brands such as Pick n Pay and Mr D place us on the front foot.”

The liquor licence to be given to a petrol retailer is a first for the South African market.

Within the strict confines of the COVID-19 regulatory requirements, the Pick n Pay Express
store at BP Radiokop in the Westrand is the first to have wine out on shelves, with a planned rollout of the offer to selected bp sites throughout the country.

“We are excited to be expanding our Pick n Pay Express product range to include a wide
selection of proudly South African wines, and delivering it in one convenient location,” saID Petersen.

“We invite customers to ‘pop’ in and grab a bottle…. and pair it with our perfect snack promos or tasty nibbles from Wild Bean Café – we’ve got you covered.”

BP said wine-to-go is in line with its “new strategy to ‘adapt to and grow its convenience and mobility business'”, with the primary objective to “fully leverage innovation to unlock new value for our customers.”

“Our strategic partnerships with South Africa’s leading brands such as Pick n Pay and Mr D place us on the front foot,” said Petersen.

As the country was put on level 5 lockdown, BP responded swiftly to customer demands for convenience and safety with the launch of home delivery service through a partnership with Mr D in April 2020.

In addition to its over 500 service stations, BP South Africa provides a unique convenience offering through Pick n Pay Express, bp Express and Wild Bean Café. In partnership with Mr D, it offers the largest network of home delivery.

Also read: Massmart Moots Standalone Makro Liquor Store

 

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