Nedbank
Nedbank. Image source: Mustardseed Careers

Every night at 20:00, every South African with a smartphone has the chance to win their share of R100 000 in cash and airtime with Expand, an exciting free-to-play digital game that is gripping the nation.

Expand is the first digital game of its kind globally, and it has been made possible by a partnership between Expand, Nedbank and the Avo super app. Expand is unique in that it levels the gaming playing field by making it possible for anyone in South Africa over the age of 18 years to win a share of the R100 000 cash and airtime prizes on offer. And the generous daily prizes mean that there are thousands of winners every night. What’s more, every winner who has a Nedbank account or is an Avo customer can double the value of the cash or airtime prizes they win when playing Expand.

According to Maude Korte, Head of Commercialisation for Nedbank RBB Digital, the bank jumped at the opportunity to be Expand’s cash partner because of the unique and inclusive nature of the game format, plus the fact that it offers all South Africans the opportunity to participate in some much-needed fun after two very difficult years.

‘Given the challenges that so many people and families have faced, and continue to face across South Africa, the timing of a fun and exciting game like Expand could not be better. Plus, there’s the added bonus of a chance for anyone playing the game to win some great cash and airtime prizes,’ says Korte.

Warren Bedil, CEO and co-founder of Expand agrees, and says that Expand recognised Nedbank as the ideal partner for the game because the two organisations share the same passion for adding value to the lives of all South Africans. ‘We have made Expand accessible, exciting and as cost-effective as possible, from keeping the data costs low to ensure a simple, user-friendly interface and easy-to-understand rules. In this way, we are making sure that every South African has an equal opportunity to win,’ he says.

Korte points out that the digital format of Expand is also a good fit with Nedbank’s commitment to leveraging technology to add value to all aspects of its clients’ lives. ‘At Nedbank we recognise the power of digital platforms to not only make banking more accessible and affordable, but also to enhance every area of people’s lives. Expand is an outstanding example of what can be done to make people’s lives a little better, simply by harnessing the power of digital.’

Bedil says that Expand is not only beneficial for game participants, but also provides a valuable consumer engagement platform, providing an opportunity for brands across South Africa to promote their products and services to a potentially massive audience made up of a cross section of South African society.

To take part in Expand, simply visit www.expand.co.za and register for free. Then, log in every night just before 20:00 to play the game and stand a chance of winning your share of R100 000 in prizes. Prizes are paid out via cellphone cardless withdrawals, so you don’t need to be a Nedbank client, or even have a bank account to play.

Double your winnings with Nedbank and Avo

If you have a Nedbank transactional account, you can double any cash you win on Expand.

And if you are registered on the Avo super app, you can also double any airtime prizes you win. Opening a Nedbank account and signing up for Avo is quick and easy. You can do both at Expand.co.za.

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