Author: Amplitude

Amplitude is a product intelligence platform that helps teams around the world use their customer data to understand user behaviour, customer retention, revenue, and more. To better understand the benefits and costs associated with an investment in Amplitude, Nucleus conducted an in-depth return on investment (ROI) assessment of several customers using the Amplitude platform. As digital becomes the norm, Companies and customers are turning to digital channels at an unprecedented rate. Companies face rising pressures to embrace data and understand how user behaviours contribute to acquiring and retaining users for sustained product growth. That’s where Amplitude comes in. For more…

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Care about growth?  Then you should care about user retention. Without retention, your product is a leaky bucket: you can pour in as much dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users – which means no sustainable growth and no means to generate revenue. There are thousands of articles listing ‘growth hacks ‘for increasing retention, ranging from social media tactics to drip campaign, targeted ads, and push notifications, etc.  The problem with most of these tactics are that they’re just that: short-term, often unspecific tactics that lead…

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Companies are at an inflection point, as the ability to create seamless digital customer experiences and drive digital revenue become increasingly imperative to business success. To succeed and edge out the competition, companies need to adopt a digital-first mindset and redefine their business models to be able to meet their customers’ expectations. At the core of these new business models are digital products that create the best possible experience for customers. At Amplitude, we’ve seen the impact of putting customer insights at the heart of digital-first businesses. With Harvard Business Review Analytic Services, we examined the shift in customers’ digital…

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A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing Inputs. Product teams work to influence those Inputs, which in turn drive the metric. The North Star is a leading indicator of sustainable growth and acts as a connective tissue between the product and the broader business. It’s hard to discuss innovative product experiences without thinking of the products driving the at-home fitness revolution. In this ebook, we will teach you about the North Star Framework, describe how to run a North Star workshop at your company, and help your team converge on…

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The most innovative digital teams use product analytics to deliver the world’s most successful products. Household brands such as NBC, Gap, and AB InBev as well as business software giants like Intuit and Hubspot all use product analytics to bring their products to life.  If you are looking for an effective approach to product development and – you will find it here in the latest ebook from Amplitude. It’s hard to discuss innovative product experiences without thinking of the products driving the at-home fitness revolution. One company, known for its bikes, treadmills, and boutique fitness classes streamed right to your…

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