Author: Bradley Pulford

Have you ever watched a teenager creating posts for social media? It’s fascinating. While most of us, in our 30s and beyond are content with selecting a photo as is, and posting it, these digital natives are significantly more skilled, and comfortable, when it comes to expressing themselves creatively. They look at the world through curious, and artistic lenses, framing moments and imagining how they will appear on social media platforms such as Instagram and TikTok. When they’re creating content, like a video, they become director and producer rolled into one, from finding the perfect locations, finding beauty and interest…

Employees nowadays do not intend to put their companies at risk. As such, they’ve spent the past year-and-a-half, doing their best to navigate the challenges of hybrid working, juggling new processes and procedures, all the while trying to get their job done. The truth is though, Covid-19 has been a catalyst for cybercrime globally — and here at home — each passing day presents a fresh risk to business. One of the biggest challenges that IT departments are currently facing, is making sure their cybersecurity protocols fit into existing employees’ workflows and patterns within the hybrid environment. If they don’t…

The pandemic has accelerated the formation of a new segment of consumers – “prosumers”. Who are they and how are they transforming the tech industry? New digital business reality In the past, innovations were created by only a few of the largest corporations, and often their goal was not so much to improve the user experience, as the scientific breakthrough to speed up and simplify production, or to race with competitors in the image. As a rule, these were developments that were easily adapted to the mass market and did not consider the individual needs of users. The situation with…