Author: Colin Thornton

Digital transformation was, up until the end of 2020, the ultimate buzzword goal for the business. It topped at $6.8 trillion in investment, globally. Around 70% of organisations opted to either maintain or increase spend towards digital transformation during 2020. And 91% of businesses have made it a priority. But, as McKinsey points out, digital has to undergo an evolution as the world moves out of 2021 and into a digitally-defined future – organisations need to build new digital businesses to remain economically viable.  Now, it’s time for the business to move on from digital transformation and look ahead instead…