Author: Duane Nicol

If you’re a marketer or brand owner in 2021, it’s not enough to protect your brands and trademarks in real life. You have to build a fort around your online assets too. Brand marketers are increasingly losing leads, brand affinity and customer loyalty to cybercriminals who impersonate their brands to scam their customers and prospects. Some of South Africa’s and the world’s best-known brands came under unprecedented attack in 2020. As the world truly embraced digitization, cybercriminals impersonated trusted brands at increasing rates in their efforts to steal customer information and defraud them. How big is the problem? Mimecast has…

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