Author: Llew Claasen

The global COVID-19 pandemic is a powerful disruptive force on businesses in every sector. COVID-19 accelerated the need for digital innovation in response to shifting consumer and business consumption trends and evolving customer expectations around engagement and commerce. No one could have predicted that the world would change so dramatically in just two years. The resultant lockdown restrictions and social-distancing mandates have irrevocably transformed business channels and go-to-market strategies. The new status quo also created expectations among consumers that everything should be purchasable online and delivered within 24 hours, while the work-from-home trend continues to reshape how we interact and…