Author: Mike Farquharson

South African consumers are heading online in greater numbers as the e-commerce shopping experience increasingly offers more choice and convenience than can be found at traditional big-brand, brick-and-mortar retailers. Statista market and consumer data projects that 31.6 million South Africans could be converted to online shopping by 2024. According to FNB, the average e-commerce spends already increased by 30% in the first half of 2020 compared to the year prior while Rand Merchant Bank expects the sector’s value to surge by 150%, to R225 billion, within the next five years. These findings suggest that shifts in shopper behaviour towards online…