Author: Shaune Jordaan

Irrespective of the industry you’re in – be it marketing, finance or healthcare – data is pretty important these days. Essentially, data is information about customers, and the more you know about your customers, the easier it is to get them to buy your product or choose your services. Or something like that… Data is touted as the panacea for everything from declining retail sales to supporting agricultural research in rural areas. Back in 2017, The Economist suggested that data may be the new oil, which soon became a refrain among those in the know. So while data is valuable,…