Author: Valde Ferradaz

Every day more and more savvy businesses are leveraging the quantum growth in smartphone penetration to improve their engagements with customers. Companies have seen the surge in data, especially since COVID-19 with demand for tools like Zoom and Teams. Data is the new currency and mobile engagement gets you more wallet share. To outsiders, tech can be a complicated business with confusing terminology and proponents who seem too clever for their own good. Cut through the clutter and a few things are clear. Smartphones are Pivotal For starters, smartphones are playing a pivotal role in accelerating business growth. In South…