MTN MoMo Launches Additional Services To Help SA During Challenging Times

MTN’s Mobile Money solution, MoMo, has launched some new functionalities aimed at assisting South Africans during challenging economic times. These include the new food...

Latest Posts

SA’s Digital Heritage: Keeping Us Globally Relevant

South Africa’s heritage is not just physical. It is intimately part of the digital world. Digital connectively can enhance the value of that heritage,...

How is Huawei Powering Digital Inclusion with Technology in Africa?

Huawei believes that no one should be left behind in the digital world, so the Chinese telecoms giant developed TECH4ALL. TECH4ALL is a long-term, digital...

Uber Eats Releases South Africa’s Most Loved Traditional Orders

The term local is lekker always rings true in a country as diverse as South Africa, where one is always guaranteed a taste extravaganza....

2021 BMW M3 Competition Sedan and M4 Competition Coupe Revealed

BMW has finally revealed its new M3 and M4 Coupe models that are likely to launch locally towards the middle of 2021. South Africans are...

PayGate embraces unbanked market with new CashPay service  

 

Although e-commerce is growing fast in South Africa and across the continent, the majority of the population in African markets is still excluded from buying online. This is no fault of online retailers or service providers – it is simply because many South Africans (and Africans) do not have their own bank account or a credit card. By Staff Writer


 

Research group McKinsey have projected that around 80% of the continent’s population is not connected to formal financial services, while MasterCard says only 2% of retail transactions in Africa are electronic.

Without a credit card or access to formal financial services, buying online is near impossible. This will soon change, however, with the imminent introduction of CashPay – a new service offered by payment gateway provider PayGate.

“With CashPay, which represents a first in the market, consumers who need or want to pay by cash can

Brendon Williamson - the GM of PayGate
Brendon Williamson – the GM of PayGate

still make the initial transaction and purchase online,” says Brendon Williamson, general manager of business development at PayGate. “With this service, we are enabling many more people to participate in the e-commerce boom – thereby boosting online retailers who have not previously had access to certain market segments.”

He says that consumers will go through exactly the same process online, using the Shopping Cart functions available on e-commerce websites, for example, but they will soon have the ability to select CashPay as the payment method if they don’t have a credit card.

The CashPay function will generate a bar code for the product or service being purchased, which the consumer can either print or simply present on his mobile device to a participating retailer. After scanning the bar code, the retailer will then require a cash payment – and once the cash payment has been made, the online merchant will receive a secure notification to release the product/goods in question.

Williamson says CashPay is supported by some strategic partnerships with large retailers that are able to facilitate the CashPay transactions. With these partnerships in place, PayGate plans to offer CashPay in other African markets – many of which are still ‘cash-based’ environments.

As more and more consumers look to buy products and services online – and particularly from their mobile devices – services such as CashPay will undoubtedly become indispensable tools in the growing e-commerce ecosystem.

Latest Posts

SA’s Digital Heritage: Keeping Us Globally Relevant

South Africa’s heritage is not just physical. It is intimately part of the digital world. Digital connectively can enhance the value of that heritage,...

How is Huawei Powering Digital Inclusion with Technology in Africa?

Huawei believes that no one should be left behind in the digital world, so the Chinese telecoms giant developed TECH4ALL. TECH4ALL is a long-term, digital...

Uber Eats Releases South Africa’s Most Loved Traditional Orders

The term local is lekker always rings true in a country as diverse as South Africa, where one is always guaranteed a taste extravaganza....

2021 BMW M3 Competition Sedan and M4 Competition Coupe Revealed

BMW has finally revealed its new M3 and M4 Coupe models that are likely to launch locally towards the middle of 2021. South Africans are...

Don't Miss

Avon Disrupts the Norms to Create Addictive, Rebellious & Fierce “Far Away Rebel & Diva”

Avon breaks all the rules with Far Away Rebel & Diva. The new launch is the next step in the glamorous bold journey of...

Investec Says Union Must Seek Answers For Phantom Shares from Cell C

Investec has told the Information Communication Technology Union (ICTU) to direct its questions about the Believe Phantom Option Share Scheme for Cell C workers to the...

Union Asks If Blue Label Telecoms Is Using Cell C as a ‘Piggy Bank’

The Information Communication Technology Union (ICTU) wants Blue Label Telecoms to explain how the JSE-listed company can zero rate its stake in Cell C...

Workers at Cell C Want Investec to Explain ‘Sudden Devaluing’ of their Share Scheme

The Information Communication Technology Union (ICTU) has asked Investec to explain the ‘devaluing’ of the "Believe Phantom Option Shares Scheme (Believe Share Scheme)" awarded to Cell...

Spotify’s Discover Weekly Playlists Now Sponsored by Telkom South Africa

Global streaming service Spotify is announcing Telkom South Africa as the first local sponsor of the Discover Weekly playlists for South African users. These sponsorship...

Stay in touch

To be updated with all the latest news, offers and special announcements.