MTN appoints Larry Annetts as chief consumer officer

MTN has appointed Larry Annetts to the position of Chief Consumer Officer effective from today as part of the organisation’s ongoing quest to improve service quality and provide its customers with a distinct experience.

Annetts’ role will include consumer marketing, he will also be responsible for overseeing all activities related to the sales and marketing division. He will also be expected to maintain a focus on innovation and efficiency and drive a holistic approach to deliver segmented propositions to the consumer whilst supporting other revenue streams within MTN SA.

Annetts has a proven track record of streamlining operations, inculcating a culture of efficiency and inspiring the teams he works with. A trailblazer of note, Annetts has been at MTN Group since 1995. He served in a number of roles including serving as Chief Marketing Officer of MTN Nigeria and Chief Marketing and Strategy Officer at MTN Irancell.

In his previous role in South Africa, he introduced a range of exciting first to market voice and data propositions including the popular MTN WOW.

In the financial year ended 31 December 2015, MTN SA grew data revenue by 37.2%, and the prepaid segment increased by 12.3% to 25.3 million on the back of attractive voice and data offerings.

Says Mteto Nyati, MTN SA Chief Executive Officer: “Annetts has a strong bias towards action. He is also passionate about customer service. I believe he will make a noticeable change in simplifying our products and customer facing processes and systems.”

Adds Annetts: “I am humbled by the confidence that MTN has demonstrated in me and will approach this new challenge with the same vigour and enthusiasm. Our customers are the heartbeat of the business and I look forward to ensuring that we improve the quality of customer experience in all our channels.”

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