MTN MoMo Launches Additional Services To Help SA During Challenging Times

MTN’s Mobile Money solution, MoMo, has launched some new functionalities aimed at assisting South Africans during challenging economic times. These include the new food...

Latest Posts

SA’s Digital Heritage: Keeping Us Globally Relevant

South Africa’s heritage is not just physical. It is intimately part of the digital world. Digital connectively can enhance the value of that heritage,...

How is Huawei Powering Digital Inclusion with Technology in Africa?

Huawei believes that no one should be left behind in the digital world, so the Chinese telecoms giant developed TECH4ALL. TECH4ALL is a long-term, digital...

Uber Eats Releases South Africa’s Most Loved Traditional Orders

The term local is lekker always rings true in a country as diverse as South Africa, where one is always guaranteed a taste extravaganza....

2021 BMW M3 Competition Sedan and M4 Competition Coupe Revealed

BMW has finally revealed its new M3 and M4 Coupe models that are likely to launch locally towards the middle of 2021. South Africans are...

The BMW Museum App – an innovative guide to the history of sheer driving pleasure

New digital museum guide supports personalised, interactive tours of permanent and temporary exhibitions. It will be available free of charge from the Apple App Store and Google Play Store from January 2016 – in seven languages.

With the new BMW Museum App, the BMW Museum in Munich is presenting its vision for the future of self-guided, interactive tours through the history of “sheer driving pleasure”.

For the first time, this app allows smartphone and tablet users to preview highlights from the history of BMW and its products before they make their trip, while intelligent interactive technology allows them to engage more intensively with the exhibits during the visit itself. Whatever route visitors choose through the Museum, the app provides them with in-depth explanatory descriptions of the individual departments and exhibits as they move through the rooms.

The BMW Museum App
The BMW Museum App

The audio and text commentaries are offered in seven different languages. The BMW Museum App is supplied in two versions – one for iOS and one for Android devices. It is available free of charge from the Apple App Store and Google Play Store since February 2016.

Spanning an exhibition area of approximately 5,000 square metres, the BMW Museum is dedicated to the past, present and future of sheer driving pleasure. Situated right next-door to the BMW headquarters, it forms one pillar – alongside BMW Welt and the BMW Group Plant – in a multidimensional brand experience.

The Museum’s permanent exhibition area is divided into seven themed “house” that provide a rich and varied insight into BMW’s corporate and product history. The exhibits include more than 120 of the most prestigious and important vehicles, motorcycles and engines from the history of the BMW brand.

Using the BMW Museum App, visitors can single out the particular topics and periods from the history of the brand that they want to explore in more depth. They can then organise their tour through the individual themed houses in any order they wish.

The relevant commentaries are streamed to their smartphone or tablet either in audio format or as text supplemented by images and short video clips. An interactive map allows users to orientate themselves more easily as they move between the different departments, exploring the topics that interest them most – for example motor sport or design, specific model series or vehicles from particular decades.

All content offered by the BMW Museum App is available in German, English, French, Italian, Spanish, Russian and Chinese.

The BMW Museum App allows BMW’s vision for the future of self-guided tours through the history of the company and its products to be enjoyed by a wide range of visitors. This digital museum guide and innovative information medium meets the needs of all age groups and will inspire visitors to engage even more intensively with those topics in the Museum’s permanent, temporary and special exhibitions that interest them most.

By combining lively and engaging history with interactive digital presentation technology, the BMW Museum App mirrors the BMW Museum’s own approach to showcasing the past, present and future of sheer driving pleasure.

As users make their journey through the history of mobility, the app also allows them to share their impressions via social media. It is also possible to access the latest news and events from the BMW Museum and BMW Welt.

 

Latest Posts

SA’s Digital Heritage: Keeping Us Globally Relevant

South Africa’s heritage is not just physical. It is intimately part of the digital world. Digital connectively can enhance the value of that heritage,...

How is Huawei Powering Digital Inclusion with Technology in Africa?

Huawei believes that no one should be left behind in the digital world, so the Chinese telecoms giant developed TECH4ALL. TECH4ALL is a long-term, digital...

Uber Eats Releases South Africa’s Most Loved Traditional Orders

The term local is lekker always rings true in a country as diverse as South Africa, where one is always guaranteed a taste extravaganza....

2021 BMW M3 Competition Sedan and M4 Competition Coupe Revealed

BMW has finally revealed its new M3 and M4 Coupe models that are likely to launch locally towards the middle of 2021. South Africans are...

Don't Miss

Avon Disrupts the Norms to Create Addictive, Rebellious & Fierce “Far Away Rebel & Diva”

Avon breaks all the rules with Far Away Rebel & Diva. The new launch is the next step in the glamorous bold journey of...

Investec Says Union Must Seek Answers For Phantom Shares from Cell C

Investec has told the Information Communication Technology Union (ICTU) to direct its questions about the Believe Phantom Option Share Scheme for Cell C workers to the...

Union Asks If Blue Label Telecoms Is Using Cell C as a ‘Piggy Bank’

The Information Communication Technology Union (ICTU) wants Blue Label Telecoms to explain how the JSE-listed company can zero rate its stake in Cell C...

Workers at Cell C Want Investec to Explain ‘Sudden Devaluing’ of their Share Scheme

The Information Communication Technology Union (ICTU) has asked Investec to explain the ‘devaluing’ of the "Believe Phantom Option Shares Scheme (Believe Share Scheme)" awarded to Cell...

Spotify’s Discover Weekly Playlists Now Sponsored by Telkom South Africa

Global streaming service Spotify is announcing Telkom South Africa as the first local sponsor of the Discover Weekly playlists for South African users. These sponsorship...

Stay in touch

To be updated with all the latest news, offers and special announcements.