The new Puma BMW X-Cat Disc sneakers covered in a single, seamless piece of metallic fabric will launch on July 1 2016. By Staff Writer
Designworks, a BMW Group subsidiary, looked to Puma to develop the special fabric applied over the metal chassis. Through this collaboration, Designworks led the design process for the ultramodern Puma X-Cat concept shoe inspired from the revolutionary concept car with a seamless material outer shell. Puma is a German sports brand.
This striking shoe showcases Puma’s reinvented DISC technology, which provides ultimate comfort and a snug fit. Originally launched in 1991, the system worked as the disc rotated, pulling internal wires that tightened the upper for a comfortable fit. The new DISC system is lighter and smaller with only five parts. It’s quicker to turn and the smooth internal wire system that wraps and secures the upper is faster to tighten.
“The approach was to look at every aspect of making a shoe and to try and reimagine it. Freeing yourself of what is here now can be an enjoyable and rewarding exercise. Typically, it also speeds up change,” says Adrian van Hooydonk, senior vice president BMW Group Design.
The outer of the shoe features a silver stretch fabric, resembling the metallic material used on the car and modified for footwear use. As the shoe opens and closes the form of the shoe transforms, as does the car.
The shoe’s silver material sits over the DISC closure system and when tightened the wires are revealed under the material. Finishing touches included a laser cut upper across the front of the shoe, inspired by gill like texture that appears on the car when its doors open. Puma’s iconic formstripe runs on the outer of each shoe in a reflective print and BMW’s logo features on the DISC.
The BMW X-CAT DISC will be available to purchase online from the 1 July at www.puma.com and in select stores across the world.
“With the X-CAT project, we wanted to unleash the innovative power of BMW and PUMA. We have transformed the essence of the shape-shifting GINA car into a streamlined and elegant shoe,” says Torsten Hochstetter, Global Creative Director at Puma.
The X-CAT DISC is about essential character, lightweight design, adaptability and performance. In the spirit of GINA, the designers treated the foot as a kind of chassis in itself. They re-engineered the original automotive material to ensure it was breathable and sufficiently durable to meet the needs of a shoe that wraps around the foot in a single piece.
Uniting beauty and performance, they created a light shoe with a very simple design gesture. Automotive design thinking is immediately evident in the proportions that make the material shine – and in the simplicity that prevents it from competing with too many other design features. Fine, laser-cut perforations flow across the front of the X-CAT, underlining the impression of motion while adding ventilation.