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Opera $100 million Gamble on African Digital Economy

Opera, the developer of the most popular mobile browser in Africa, is seeking to accelerate Africa’s digital economy.

Recently, the company celebrated 100 million monthly users in Africa and is now focusing on making the next generation of web browsers to cater the needs of African internet users.

The Oslo-based company is planning to invest $100 million (R1.3 billion) over the next two years to facilitate the growth of African digital economy.

The firm will use the investment to speed up internet adoption in Africa and strengthen the internet ecosystem with local partners.

According to a GSMA Intelligence report, the biggest consumer barriers to internet adoption in most African countries are the lack of digital skills and awareness, locally relevant content and affordability.

Developing AI-powered news engine with compression technology for Africa

To bring more first-time internet users without the fear of high data costs or lack of locally relevant content, Opera invests in developing a state-of-the-art artificial intelligence engine for smartphone users that will ensure content discovery is at the heart of the browser.

Opera users in Africa will get fully personalised and localised content delivered to their browser, the entry point for their internet experience while the data usage can be reduced up to 90%.

The Internet of Things offers great opportunities for Africa. Shutterstock
The Internet of Things offers great opportunities for Africa. Shutterstock

On the other hand, Opera is now working with over 47 top tier African publishers covering 107 websites on this initiative.

Africa is on its way to transform itself into the digital continent with the rapid adoption of mobile internet. For the past five years, the Opera Mini browser has been a key facilitator in bringing more than half of Africa’s internet population online by featuring tools for lowering data costs.

An enabler of strengthening the African internet ecosystem

Bringing fast and affordable internet access for all has always been Opera’s mission.

To grow together with the African internet ecosystem, Opera is planning to seek local partners to integrate value-added services, mobile payment and data bundling into its browser product. This will grant consumers access to quality content and services, giving them the ability to transact more easily on their mobile devices. The range of services to be added over the next 12 months will create a content and services hub that will provide African users with a truly unique experience.

“Africa is a very important market for Opera. Nine of the top 20 Opera Mini user countries are from Africa,” says Richard Monday, Vice President of Africa, Opera Software.

“We aim to invest heavily in Africa, to build a local platform and grow with the local business partners. This platform will expand the user base for content providers, e-commerce businesses, operators, OEM’s and others to strengthen the African internet ecosystem.”

Increase awareness of an affordable internet experience

The company has also recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. The commercials are airing in South Africa and Kenya and will be launching in Nigeria shortly.

New offices to be opened in Nigeria and Kenya

Currently, Opera has operations in Cape Town and Johannesburg, South Africa and is expanding with new offices in Lagos, Nigeria and Nairobi, Kenya to support business and product development. The plan is to hire around 100 people for these offices over the next three years.

Since its founding in 1996, Opera has been a pioneer in shaping the future of the internet. Providing faster and more innovative web browsers, Opera is the everyday browser of choice for more than 350 million people.

Opera Software AS is a privately held company and is headquartered in Oslo, Norway. Follow its news at http://www.opera.com/blogs/news/

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