SA’s Insurer 1Life Introduces Chatbot for Facebook

Emily can be accessed through Facebook Messenger, by searching for the 1Life Bot.

By Staff Writer

1Life, South Africa’s direct life insurer, announced on Wednesday that it has launched its 1Life Chat Bot, named Emily.

Whether accessing the service using a PC or a mobile phone, users can engage with Emily by using Facebook messenger to source a basic life insurance quote in real time – formulated through the information the consumer provides by way of a series of conversational questions, the company said.

The direct life insurer added that the service was designed in such a way that it replicates a real-life conversation, ensuring users get to experience 1Life’s usual customer service tone and approach – which is very much personal, warm, and conversational.

Emily will offer consumers the convenience of sourcing instant life insurance quotes using popular social media platform – Facebook – through an engaging and conversational user journey.

“As a business, there’s no denying that advancements of digitalisation and more specifically, social media platforms, has greatly affected the way in which our business operations are required to run,” says Laurence Hillman, MD for 1Life.

When you look at how a platform such as Facebook has grown exponentially in South Africa, with a reported 14 million users, Hillman said “it was only fitting that we created a solution in this space – synonymous with our multi-channel approach – and enabling consumers to engage with us directly through a hassle – free engaging conversation. Emily, has enabled us to do just that.”

Facebook (Photo Credit:

The name Emily means to strive, excel, or rival, Hillman said it aligns strongly with the company’s quest to be the best life insurance company in South Africa.

“Emily is another extension of our commitment to responding to our customers’ needs and creating an experience for our customers that exceeds their expectations.”

Emily can be accessed through Facebook Messenger, by searching for the 1Life Bot.


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