Vodacom South Africa’s streaming service Video Play continues to attract more customers.
Video Play is now bigger than Netflix South Africa, the world’s biggest streaming service.
The Vodafone-owned company announced on Monday its Video Play service has more than 1 million customers engaged on our video platform, with 14.8 million daily, weekly and monthly subscriptions over the last six months.
The company added that its digital services in video, music, sports and gaming are providing customers with more reasons to consume data as it increases engagement through our strategy of “one more service” to the customer.
Netflix is projected to have more than 337 000 subscribers in South Africa in 2020, according to Statista.
Multichoice owned streaming service Showmax does not disclose its local subscriber numbers.
To attract more customers to its Video Play streaming services, Vodacom is attracting customers with lower data pricing.
Data traffic increased by 54.6%, with data bundle purchases increasing 7.9% to 472 million.
“This is evidence of the value of our pricing transformation, contributing to stronger data traffic growth in the second quarter as customers benefit from lower pricing,” Vodacom said.
“We added 1.5 million data customers, with 4G customers increasing 28.8% to 11.0 million. The number of 4G devices on our network increased by 25.9%, while the average usage per smart device increased by 53.5% to 1.3GB.”
Video Play is an internet TV service that allows you to watch the latest blockbuster movies, local and international series, kids shows and music videos.
Its content includes Nollywood, Bollywood, Health and Fitness, Faith and Religion and much more. The Video Play subscription models are available at a daily, weekly, weekend and monthly cost to suit your needs and your pocket.
Video Play is currently only available in South Africa, to Vodacom Prepaid, Top Up and Contract subscribers.