This South African Company is Using Tech to Restore the Art of Gifting

Chip In is a gifting solution that is perfectly aligned with today’s tech-savvy consumer.

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Unpacking presents. Woman opening gift box on Christmas background
Unpacking presents. Woman opening gift box on Christmas background

South African company Brand Hubb is using an innovative e-commerce platform to change how South African consumers exchange gifts.

“We are expanding our business offering by leveraging technology to improve or reinvent ‘stuffy’ tradition,” says Rob Anderson, CEO of Brand Hubb.

“The next big idea is usually found by identifying and resolving areas that cause consumers pain or stress”.

Brand Hubb’s Chip In gifting solution is a case in point.

It was built to address the pain points that most consumers experience when giving gifts. Finding the perfect gift used to involve spending countless hours trawling through physical stores until, exhausted, the gift-giver capitulated by purchasing anything that relieved them of their gifting obligation. The process of choosing something that a friend or acquaintance would appreciate was no longer exciting, but rather a dreaded and stressful chore.

Digital natives can thank the fourth industrial revolution for providing the technology that will restore the art of gifting.

Chip In is an online solution that unites the gift-giver and gift-receiver around the common goal of perfect gifting experience.

It makes the gift-giver’s life simpler by removing the need to shop in the physical world. It strips out the uncertainty of scanning thousands of pages of goods online by providing a list of gifts pre-approved by the receiver. The solution is frighteningly simple.

The gift-receiver, or the person organising a function or party on his or her behalf, can register on brandhubb.com and use the ‘Create Chip In List’ feature to set up a wish list of suitable gifts, with an end-date for that event or function.

“You can think of Chip In as a virtual store, pre-stocked with the goods that the gift-receiver really wants,” says Anderson.

Male client unpack box at home, feel excited with good quality order
Male client unpack box at home, feel excited with good quality order

“Each gift-giver is able to select and pay for an item on the wish list or make a cash contribution towards same”.

So, for example, the birthday boy or girl gets to create a list of items they would like to receive and then shares this list, using the Chip In functionality, with family and friends. Anyone who receives the list can contribute.

“The Chip In facility is particularly useful when someone has their heart set on a ‘big ticket’ item for their birthday and need family and friends to contribute to make it possible,” says Anderson.

Chip In is a gifting solution that is perfectly aligned with today’s tech-savvy consumer. From today forward, gifts for anniversaries, baby showers, birthday parties, bridal showers, staff parties, weddings, and other occasions will be bought online and stress free.

“This solution restores the art of gifting by addressing the pain points involved in doing things in the traditional way,” concludes Anderson.

“We have created an online platform that allows the gift-giver and gift-receiver to exist on the same plane: Welcome to the new Zen in gifting; welcome to Chip In”.

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