Vodafone Foundation is committing $28 million (R474 million) to expand its m-mama ‘ambulance taxi’ programme beyond Tanzania.

The programme will initially expand to Lesotho, with a co-investment of $4.5 million (R76 million) by the foundation and the Government of Lesotho to introduce m-mama across the country through the Ministry of Health.

Lesotho has one of the highest rates of maternal mortality in the world, and the programme could potentially save 200 lives over the next four years alone.

“Vodafone Foundation shares the commitment of the Government of Lesotho to reduce maternal mortality and contribute to the UN’s health goal,” Joakim Reiter, Chief External and Corporate Affairs Officer for Vodafone Group and a Vodafone Foundation Trustee said.

“Our long-term investment of $28 million to expand m-mama within sub-Saharan Africa will save the lives of thousands of women through an emergency service that governments can afford to sustain.”

Motlatsi Maqelepo, Lesotho Minister of Health, said this is a reflection of the Government of Lesotho’s commitment to improving not only the quality of life of the women and children, but that of preserving this nation for years to come.

M-mama emergency services started in 2015 in Tanzania with the support of the government and other partners. It provides a toll-free number and 24/7 call centre to connect women who experience complications in pregnancy, labour, or with a newborn, to either an ambulance or to a fleet of ‘ambulance taxis’.

Local taxi drivers are trained to handle the transportation of obstetric emergencies, and given the equipment, they need to get patients safely to the hospital. A woman in distress telephones a free 24/7 call centre and either an ambulance or the nearest ambulance taxi is dispatched. The ambulance taxi driver is identified through the m-mama mobile app then paid electronically using M-Pesa once safely at the hospital, at no cost to the women being transported.

The situation in Lesotho

The maternal mortality rate in Lesotho is six times higher than the UN’s 2030 target, with 487 deaths per 100,000 live births, meaning around 272 women die every year in pregnancy or childbirth.

Vodafone Foundation will establish three call centres to cover the entire country 24 hours a day and will provide technical expertise to get the system up and running. The Lesotho government is committing health staff and an increasing percentage of the transport costs to ensure that the programme is entirely sustained, within existing health budgets, over the next four years when it could provide lifesaving care to around 8,500 women.**

Reducing maternal mortality is the number one health priority in the United Nation’s (UN) Sustainable Development Goals, because many women in rural areas continue to lack adequate access to antenatal care and delivery services.


In the first two districts where m-mama operates in Tanzania – Sengerema and Shinyanga, which cover an area larger than Belgium –  research showed that the programme reduced maternal mortality by 27%. 8,800 high-risk pregnant women and 1,950 newborn children have been transported to the hospital in this way, equivalent to three times the number of emergencies transported prior to the service’s inception in 2015.

M-mama has saved the lives of around 500 women over the past five years using a fleet of 100 ambulance taxis that have reduced the journey time to the hospital over poor quality local roads by up to 45 minutes compared to an ambulance.

Vodafone Foundation and Vodafone Group have made a long-term sustained commitment to support maternal health through a number of programmes in sub-Saharan Africa. Since 2010, Vodafone Foundation has managed over $24 million of philanthropic investment with over 1 million women, girls and babies receiving lifesaving treatment, transport, medical care and health education.

The work between Vodafone Foundation and the government of Lesotho will build upon the successful handover of the M-HIT mobile clinic programme, which was established by Vodafone Foundation and partners and then taken over by the government in 2018.

The programme brought basic primary health care and paediatric HIV services to 200 villages, providing 57,000 children with primary health services over three years and leading to a 160% increase in HIV testing, diagnosis and uptake of life-saving treatment. Thanks to the Lesotho government’s commitment, the programme will now provide long term support to those communities.


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