Skynamo a market leader in field sales management technology, has acquired UK mobile field sales technology provider, mSeller, to grow their market share in the UK and enhance their order management functionality for field sales teams. The acquisition of mSeller comes a year after Skynamo secured $30million in funding from US-based software investment firm, Five Elms Capital, to accelerate the adoption of its field sales management platform worldwide.
Field sales have seen significant disruption and development over the last year, driven by the global pandemic and the resulting need to adapt to new sales and ordering processes and deliver new features.
“The acquisition of mSeller gives us a stronger foothold in the UK thanks to their very loyal customer base and a team with more than two decades of local field sales technology experience,” says Sam Clarke, CEO of Skynamo.
“By merging the best features of mSeller into Skynamo, we’ll be able to offer the global market a truly holistic order management and digital catalogue experience for field sales reps and their customers.”
mSeller’s field sales app is used by sales teams in the UK operating in the toys, giftware, confectionary, stationery and furniture sectors. The app enables field sales teams to access accurate digital product catalogues, pricing, customer information, invoicing and order history in one seamless application.
“Running a sales team is expensive, so ensuring that they have the right tools to improve sales and profitability while delivering superb customer experiences in any situation is key. Digital tools like mSeller and Skynamo are offering this functionality and redefining the way businesses with field sales teams operate,” says mSeller founder Stephen Langham.
Skynamo is on a mission to help manufacturers, wholesalers and distributors grow by digitising their field sales, ordering and customer management processes.
The company helps them reduce costs while improving their sales revenue through improved efficiency and an accurate view of sales and customer engagement information. Ultimately, their goal is to help businesses extract themselves from the quicksand of inefficient, paper- or Excel-based sales processes that keep them from growing.
“We’ve found that small businesses in particular, in the UK and South Africa, are late adopters of innovative sales and order management technology like ours, so there’s a big opportunity for us to grow by helping them move from paper-based sales processes to digital through an easy-to-use application,” says Clarke.
Skynamo will use the investment to accelerate the adoption of its field sales mobile app and cloud-based management platform, while scaling up operations to improve service to its rapidly growing customer base in the US, UK Apostille and Southern Africa.
The software company serves its customers from its South African and London offices and has chosen Atlanta as its US headquarters.
Skynamo integrates with ERP and accounting software such as Sage, Acumatica, SAP, Xero and Quickbooks to provide field sales reps with the latest product and customer information and order history while on the road or onsite at a customer.
Its integration capability streamlines the ordering process and improves order accuracy, order fulfilment and time to invoice for field sales teams on the road.
Unlike other CRM and sales automation applications, Skynamo is a mobile-first application designed to provide a better end-user experience for mobile users. Mobile-first design ensures data entry is easier – improving the volume and quality of data collected in the field. Offline capability enables users to continue working on their mobile devices even without internet access.
Skynamo’s field sales mobile app and cloud-based management platform is used by small to large manufacturers, wholesalers and distributors with sales teams in the field selling to an existing customer base. Skynamo is Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and an Acumatica Certified Application and Customer Verified Application.
More than 6500 users at 650 manufacturing, wholesale, and distribution companies across a wide range of industries are using Skynamo in Southern Africa, New Zealand, the UK and the US.