VodaBucks, a loyalty programme for Vodacom, has attracted 24 million unique customers in South Africa, says Vodacom CEO Shameel Joosub.
Vodacom introduced the VodaBucks Rewards Programme last September as a single platform to benefit loyal customers.
Every time a customer achieves personalised behavioural goals, such as buying specific bundles using the Just-4-You platform or downloading and engaging with the My Vodacom App, the programme rewards them with VodaBucks – a unified virtual currency.
In addition, customers can earn VodaBucks for the many things they already do, such as paying their Vodacom bill (including add-on data and voice bundles) and buying bundles with VodaPay, with a credit card or via the bank or retail store.
“We’ve already given away a retail value of over R6.5 billion in lifestyle rewards to our customers. Personalisation remains a key focus area for us, and this is core to our pricing approach,” says Joosub.
“We sold 1.2 billion data bundles this year, up 15.8% year-over-year. And we’re encouraged by this behaviour as it means that we are making data more affordable, but also that customers are truly growing into higher data usage.”
Vodacom customer revenue increased by 8.5% in the prepaid segment, supported by increased connectivity and digital services and the accessibility of airtime through Airtime Advance product.
“The usage of these products was supported by a successful summer campaign and our new behavioural loyalty program, VodaBucks,” says Joosub.