MTN has partnered with instant EFT solution provider, Ozow, to provide a fast and efficient payment method for customers to purchase data and airtime directly through WhatsApp.
“Giving customers the ability to transact seamlessly on WhatsApp is a gamechanger in South Africa. It provides a seamless way to stay connected, in touch and in tune, while being simple and secure. Most importantly it will help improve financial and digital inclusion and enhance access for consumers,” says Jacqui O’Sullivan, Executive of Corporate Affairs at MTN South Africa.
The service is provided within the MTN Chat platform, which was launched in 2019 to enable customers to initiate the purchase of airtime and data bundles within their WhatsApp chat.
MTN Chat continues to drive added value and convenience for its rapidly growing user base.
Making actual payments via WhatsApp, however, is relatively new globally, having initially being tested in India in 2018 and officially launched in Brazil in June 2020.
“Our aim is to ensure South Africans do not miss out on major advances in technology and have the latest cutting-edge solutions at their fingertips so they can enjoy the full benefits of the digital life,” says O’Sullivan.
Thomas Pays, Co-Founder and CEO of Ozow, says: “We are excited about partnering with MTN to make it even easier for customers to be able to safely purchase airtime and data directly from the WhatsApp chat on the spot, anywhere and at any time.”