SA’s Employee Wellness App Strove Raises R4 Million, Plans UK Expansion

Employee wellness app Strove has raised a R4 million seed funding round led by VC firm Launch Africa. Strove, founded in 2020 by Chris Bruchhausen in partnership with venture builder The Delta, released their initial product in January this year and has already raised R4 million.

Strove is an activity-based mobile rewards application that empowers organisations to inspire their employees to live a healthy and active life, combatting inactivity, burnout, and chronic stress.

It uses activity-tracking and gamification to incentivize workforces to be their best selves, with rewards coming from over a dozen partner brands, such as Old Khaki, Poetry, Bootlegger Coffee, Mugg & Bean, Dis-Chem, Vida e Caffè, and Engen.

Built by The Delta, Strove is a shining example of what an early-stage startup can achieve by leveraging the resources of a venture builder. The Delta helped design and develop the platform, bring it to market, and will continue to support Strove beyond this round of funding.

“The Delta was one of the first investors when we started the company and they have been an amazing tech partner to us since inception” says Bruchhausen.


The model of a venture builder is simple: it’s a startup that builds startups. By developing a venture blueprint with all the experts at each stage (validation, design, development, and launch), a venture builder is an end-to-end startup building partner. Removing the typical pains that exist when trying to turn an idea into an investable business.

“We are really excited about this capital raise for Strove. The raise is great validation for our model at Delta of supporting and accelerating ventures from 0 to 1, and furthermore being able to do this at a scale of nearly 10 ventures per quarter” – Louis Buys, CEO The Delta

Strove has been a huge success and a worthy addition to the venture builder’s portfolio, which also includes Revio, Hero Collect, and Priv, a powerful privacy platform for GDPR compliance.

Strove plans to expand into the UK, and has already started onboarding local partners to create a rewards ecosystem that will best motivate UK employees. This is the next step in its mission to help businesses unlock the full potential of their people at a global scale.




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