Feelgood Health
Michele Carelse - founder Feelgood Health

Enygma Ventures announced today it is investing R4 million into Feelgood Health, a go-to-one-stop natural health retailer and wholesaler, in South Africa. Enygma Ventures is a venture capital firm that invests in women entrepreneurs across the SADC region.

“Of the many things that the Covid-19 pandemic has highlighted, the need to have steady and reliable access to health supplies has been at the top of the list” said Lelemba Phiri, Principal and Operating Partner for Enygma Ventures.

“The Feelgood Health team brings decades of experience products. We are excited to see them scale at a time when natural health products and services are needed most.”

Feelgood Health has been in operation for over 20 years and has experienced steady growth that has positioned them as a leader in the natural health supplies space.

The company also has a rapidly growing wholesale division called Natural Wholesalers, focused on wholesale distribution of hundreds of health and lifestyle products to health shops, pharmacies, gift shops, vet shops and deli’s across the country with the aim of growing the natural health market and supporting business growth in South Africa.

The business recently graduated from the Startup Circles investor readiness program where they were handpicked by Enygma Ventures for this seed investment which will see them grow their product offering and expand their reach.

“After 20 years of steady growth without external funding, we felt now was the right time to access venture capital to scale the business to meet the increasing demand for natural health products and reach a wider market,” Michele Carelse, founder of Feelgood Health, stated.


“We are thrilled to partner with Enygma Ventures as the funding comes with much needed strategic and operational support to help us bring this vision to reality.”

Also read: Enygma Ventures Takes A R4 Million Bet Into Black Hair Company – Brown and Ayo


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