Pick n Pay is preparing to release its Black Friday deals this November and says customers can expect massive deals and some of the lowest prices reported this year.
Andrew Mills, Group Executive: Marketing at Pick n Pay, expects more customers to be excited for Black Friday deals this year and says they have made extra provisions to bring customers the biggest ever Black Friday deals in stores and to their doorstep.
Pick n Pay is planning thousands of deals. The majority of these deals will be Smart Price Black Friday deals meaning customers who swipe their Smart Shopper card will get the best savings, as well as cashback in points.
Pick n Pay will also be trialling new innovative deals this Black Friday to offer customers the biggest savings yet and will share more information on these in the coming days.
A strong focus for Pick n Pay this year will be “Pantry Loading” Black Friday deals. “We saw last year that customers used Black Friday to ‘pantry load’ on everyday basic grocery items. With many having faced a tough year financially, we believe more customers will be shopping deals in a much smarter way. During our planning, we made sure we’d be able to deliver deals that help our customers stock up on essential items, at the most affordable prices.”
Mills also expects customers to use Pick n Pay’s Black Friday deals to tick items off Christmas and festive shopping lists. “Technology and appliance deals are also popular Black Friday purchases.”
Pick n Pay’s on-demand delivery service, asap!, has doubled its capacity since last year and will now be delivering orders from nearly 200 stores – over 100 more stores since last Black Friday.
“This means that we can serve thousands of more customers across the country for same day delivery.”
Its online shop www.pnp.co.za has also increased its delivery capacity for Black Friday so that customers can shop their favourite deals with no basket limits for delivery as soon as next-day. “Our dedicated online distribution centres will be receiving their own Black Friday stock.”
“We plan for months to give customers the best deals and to ensure there is enough product for everyone to enjoy Black Friday responsibly. Due to possible disruptions outside of our control, we placed our Black Friday orders even earlier this year. All our warehouses are packed with Black Friday stock and we are excited to unpack these massive deals in stores very soon.”
Strict safety measures and protocols will remain in stores to protect customers, and Mills says that customers will have a few days to shop deals.